Both Endgame trailers were two of the most-watched of all time, clocking massive 24-hour views of 289M on Decemand 268M on March 14, 2019. More indicators of Endgame‘s future success: its insane social media wattage. That made sense: 61% of the audience bought tickets online versus 37% at the multiplex per ComScore/Screen Engine, with Fandango later backing up that estimated figure reporting that they’d sold $127M worth of advance tickets for Endgame. Heading into opening weekend, industry insiders informed Deadline that Endgame had already banked between $120M-$140M in presales before the pic even hit the screen, beating the estimated $100M total for Star Wars: The Force Awakens. In fact, all exhibitors were seeing record presales. Some had some doubts that Endgame‘s box office could hit unprecedented levels given the Joe and Anthony Russo-directed/Christopher Markus-Stephen McFeelly scripted pic’s three-hour running time, which was roughly 30 minutes longer than Infinity War.īut then tickets went on sale April 1, promptly crashing AMC’s servers and setting first-day presales records for the chain as well as Regal and digital/online ticket retailers Fandango and Atom Tickets.
AVENGERS ENDGAME BUDGET MOVIE
That cliffhanger - arguably the most jawdropping since Star Wars: The Empire Strikes Back - charted respective record global and domestic openings of $640.5M and $257.7M (before Engdame crushed those) and became at the time the fifth highest-grossing movie of all-time with $1.369B. Looking back, the industry definitely expected Endgame to be huge in the wake of the success of its first installment, Avengers: Infinity War. Nonetheless, once we’re back up and running, Endgame remains a benchmark, an indication of the potential that lies out there for the movie theater business, especially when the right film hits the social zeitgeist at the right time.įans wait in line hours before a screening of “Avengers: Endgame” at TLC Chinese Theatre in Hollywood. It’s a situation that has some closely aligned to the pic’s success unable to take a victory lap given the precarious situation the industry is weathering. The type of cash studios typically pray their tentpoles make in a lifetime, the swan song of Iron Man and Captain America made in a weekend.Ĭlose to 365 days later, it’s still jarring to think about the awesome amount of money made by exhibition, which overperformed on all cylinders for this movie - even more so with now with movie theaters globally completely shuttered out of safety from COVID-19.
Avengers: Endgame decimated every box office record as we know it with a first-ever $1.2 billion worldwide start and $357.1 million domestic opening (at a then record 4,662 theaters). It was a year ago today that Avengers: Endgame opened and became a cultural cinematic phenomenon unlikely to be seen again at the global and domestic box offices for some time. 2 In Deadline’s 2019 Most Valuable Blockbuster Tournamentĭisney/ Marvel Fans dressed as Marvel characters at the premiere of “Avengers: Endgame” at the Los Angeles Convention Center AP 'Frozen 2' Skates Away With Near $600M Profit: No.
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